If you’re looking for an effective form of marketing, influencer marketing is the way to go. There are dozens of strategies pushed by “experts,” but not all are effective. Influencers are able to connect you with your target audience directly, versus cold outreach. However, learning influencer marketing can be difficult, so here are our top tips.
First and foremost, an effective marketing strategy is only as good as its influencers. When you choose the right influencers, you’re making sure that they align with your brand. Having influencers that align with your brand increases your chances of having a successful campaign.
If you’re struggling to choose the right influencers, your best option is to find influencers who fit in your industry and niche. This means if you’re a fitness company, select fitness influencers. If you’re a food company, find food bloggers. The biggest mistake is working with influencers who have no niche and promote any brand just to make money.
Many businesses don’t realize the importance of having a solid brand message. A brand message is a slogan or phrase that customers remember you by.
Here are some examples:
Nike – Just do it.
AT&T – Your world delivered. Connecting you to your world, everywhere you live and work.
Tylenol – Feel better, Tylenol.
Red Bull – Red Bull gives you wings.
Many people remember these businesses because of their branding. So, before working with influencers, have your branding down to make promoting it easier. This also includes being set on a remarkable logo, cohesive brand guidelines, and a mission statement.
When creating an effective influencer marketing strategy, you want to set realistic deliverables. This means finding an influencer who will deliver only the necessary pieces of content. It’s best to focus on quality versus quantity when working with influencers. After all, the average consumer has an attention span of only 8 seconds. This means your content needs to be remarkable, rather than oversaturated.
Some realistic deliverables for unpaid partnerships are:
Instagram story series
1-2 TikTok videos featuring product/service
Temporary Instagram feed post
2-3 dedicated pins on Pinterest
When paying an influencer for promotion, you can receive many more deliverables like:
Dedicated Instagram stories for a full day
1-5 Instagram feed posts
3-4 TikTok videos
Influencers can charge anywhere from $50 to $50,000 for a post, so it’s best to stick to a budget.
Data never lies, meaning it’s crucial to the success of your campaign. If an influencer is charging $1,400 for an Instagram post, they should have the data to prove this rate. If they don’t, you’ll want to consider working with someone else.
How is their audience responding to the promotion?
Have we received an increase in traffic or sales?
Is the engagement rate on the promotional posts high or low?
Was it worth our money or free product to work with this influencer?
If you realize that the influencer was not a good fit for you, then you can always start the research and find more. We never recommend sticking with an influencer if their promotion does not work well. Overall, effective influencer marketing is all about finding the right influencers to work with and having a solid brand.
© Copyright All Rights Reserved DeepDeets
Design By RAWCUT
