Influencer Marketing Trends: What to Expect in 2023

We all know that influencer marketing trends come and go. What works one month might not work the following month. It is a matter of trying different trends and seeing what sticks and what doesn’t. As you prepare for the new year, DeepDeets are sharing influencer marketing trends to expect in 2023.

Video content and live streaming for better engagement
Videos can keep a viewer’s attention for longer than sharing an image or meme. Because of this, video content is becoming the main focus in influencer marketing. More and more influencers are using TikTok or Instagram Reels to share shorter clips and enhance engagement and exposure among millennials and Gen Z.

Another aspect to keep an eye out for is live streaming, as we have seen more influencers going live with their followers, whether it be on Instagram, TikTok or Facebook. This allows followers to interact directly with influencers, which makes for a personal experience and keeps them wanting more.

An increase in cross-channel marketing
Most social media users are engaging in multiple platforms every day. They may scroll through their feed on Facebook before switching to the Instagram feed and then heading over to TikTok to check out their FYP. Because of this, influencers need to keep this in mind when coming up with their influencer marketing campaigns.

Influencers can reach a wider audience by sharing content on multiple social channels. By sharing the full video on your YouTube channel, you could then share different snippets to your other social channels to help promote it to different followers.

Authenticity for better engagement
A very efficient method to develop a digital community is to promote authenticity on social media. Because of this, it is becoming a popular influencer marketing trend. In 2023, we should see influencers abandoning the perfectly managed feed aesthetic in favor of sharing less filtered and more “in the moment” photos and reels of their life.

Using influencer marketing platforms
Influencers want to see their data in real-time and read reports that are not difficult to understand. You are making all this content and you want to see how it is affecting your stats. Because of this, more influencers will be using influencer marketing platforms, like DeepDeets, to help them get real-time audience demographics directly from social media platforms.

New revenue stream for influencers
In 2023, we should see new revenue streams made available to influencers. This will be a continuation of what has started in 2022, as both Instagram and TikTok have been testing and launching new features that allow influencers to earn more money. As the testing is rolled out to more and more people, we should see influencers having more options to earn revenue.

From video content and new revenue streams to using more influencer analytics, 2023 looks to be expanding even more on the influencer marketing niche. Be ready for the new year by partnering with DeepDeets to manage all your sponsored content, brand relations and influencer career on a single platform.