How to Master Instagram Reels for Content Creators

If you are an influencer and using Instagram as a way of reaching your followers, then you definitely know how important Instagram Reels are to your content creation. Visual communication is huge for influencer marketing, which is why Instagram Reels are more than just an outlet to share dance challenges or quick how-to videos.

The reach for Instagram Reels is massive, so there are great opportunities to generate buzz around your content and reel in more followers. Everyone is on Reels trying to bring in more followers, so find out how to master Instagram Reels with DeepDeets below.

What are Instagram Reels?
Instagram Reels is a video feature the company introduced in 2019 that allows content creators to create entertaining video content. When they were first introduced, users could create Reels up to 15 seconds long. Now in 2022, users are able to create clips up to 90 seconds long and they can be arranged with music/audio clips, effects and text overlay. If you don’t want to use video clips you record in real time, it does give you the option to use pre-recorded videos from your device.

Unlike when you add to your Stories and they delete after 24 hours, Instagram Reels will live on your profile indefinitely. Basically Reels are Instagram’s way of competing with TikTok, as it works a lot like TikTok. While TikTok tends to lean more towards Gen Z, Instagram Reels can lean more towards millennials.

How to Master Instagram Reels
While some influencers just figured out how to take professional-looking photos, Instagram decided to mix things up on you and introduced Reels. This could mean learning an entirely new skill set to make sure your content is reaching the most people. DeepDeets shows you ways to master Instagram Reels in your influencer marketing campaigns.

1 – Repurpose TikTok Videos
Did you have a video that got a ton of views on TikTok? Well, share it on Reels now. If you haven’t noticed or seen the memes out there, it seems like the viral trends on TikTok are hitting Reels like a week later. Use those TikTok videos that are doing well and get ahead of the IG Reels game.

2 – Create Time-Lapse Video
One of the easiest ideas to boost your Instagram Reels reach is creating a timelapse video. You can film content using your day-to-day life as a content creator. You can use the time-lapse feature on your camera app and start recording. You can use this feature to record yourself on vacation or maybe even just a day in your life. After recording, you can add some audio to the timelapse footage and your Instagram Reel is created. These types of video are attention-grabbing, as the pace of the video is very fast-moving. Plus, they are more intimate and your followers will feel more connected to you. In addition, you can put a short caption over the video, so most viewers will have to watch twice and your engagement has gone up!

3 – Show Off Your Humor
We all need a good laugh throughout our day, which is why a lot of people go onto Instagram to begin with. There are memes and GIFs that make us laugh, so why not add those to your Reels? By using a free online graphic design tool like Canva, you can turn any video or image into a GIF or upload a GIF and use them in your design.

This is a great way to show off your personality and add some humor into your content. You can use Giphy to find GIFs, as they have pop culture moments or clips from a movie or TV show to use in your Reel. You can find trending GIFs and work it into your Reels and stay relevant.

4 – Find Trending Audio
Just like with TikTok, music plays a big part on Reels. Scrolling through the Reels tab, you will start to hear the same song over and over again, as it is a trending hit. If you hear this trending audio on other videos, select “Use Audio” and start creating your own video with this audio.

As we said earlier, IG Reels seems to be a week behind TikTok on the trends, so scroll through your FYP on TikTok every morning and see what is trending and use that audio to create fun new videos on Reels.

After applying all of these tips and tricks, you should start to see more interaction on your IG Reels and your stats will show it. That is where DeepDeets comes into play, as our analytics tools will show you that real-time data and help you measure your success, give it a try now by clicking here!