Whether you are a new influencer or you have been creating content for years, everyone wants to track their metrics to make sure they are putting out content that is helping to grow their followers and success. However, we all know that tracking metrics can be a bit daunting. While the analytics tools at DeepDeets can help you track that success, we are going to share the Top 5 metrics you should be monitoring to get the success you are looking for.
When it comes to influencer marketing on Instagram, reach has to be one of the most important metrics you should be tracking. For reach, it is showing you how many unique accounts have actually seen your post. By showing this, you are actually seeing how much awareness and value you are gaining.
As an influencer, if you are looking to increase your brand awareness and reach the biggest number of users possible, then you should be focused on working to grow your reach on Instagram.
One of the biggest indicators of how well your audience is responding to your content on Instagram has to be your engagement rate. When posting your content, you want your followers to comment, to like it, to save it and to share it. If they are doing this, then your engagement rate will show it.
The big question is how to track your engagement rate, which has tricked many influencers. The big consensus is to divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage. Easy, right? Or you could sign up with DeepDeets and let our analytic tools track it for you. Even easier, right?
Another great metric to track for success on Instagram has to be the best time to post. By finding this detail, you are going to start sharing your posts when your audience is most likely to engage with your content. You don’t want to post when they are sleeping or not focused on Instagram, so help improve that engagement rate by finding the best time to post for your followers.
To be successful on Instagram, you need to see your follower count grow. Instagram’s “followed” and “unfollowed” metrics along with demographic and geographic information available on DeepDeets, allow you to see insights into your follower base.
By tracking these numbers, you can then go back to look at the content you are sharing on a daily basis. What content is helping you grow your followers and which content is resulting in a number of unfollows? Create more of the first content and less of the latter.
Part of your influencer marketing strategy should be to create content that will get your followers to share it with their friends and family. By getting these shares, you are getting more eyeballs on your content.
By tracking the number of shares your posts are getting, you can keep a close eye on what content they are sharing with each other and what content isn’t working. By keeping your audience actively engaged, you will reach more and more people.
Metrics are the name of the game when it comes to monitoring your success on Instagram. Don’t stress about it though and let DeepDeets do all the work for you, as our analytics tools will show you real-time data and help you measure your success. Give it a try now by clicking here!
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