Instagram Reels Strategies to Promote Your Brand

Instagram reels have become the best strategy to promote a brand and connect with your target audience on social media. Since most social media platforms are moving towards video content, you’ll want to integrate a reels strategy right away. However, before you dive into posting reels you want to have a solid strategy.

Pick Your Content Pillars

Every business has their content pillars, which are essentially categories for the content you post. For example, a real estate agent content pillars would be:

Educational (what you should know about buying/selling houses, how to qualify for a home loan)
Relatable (posts that homeowners or home buyers can relate to)
Promotional (sharing your services and why working with you is best)

When you have content pillars it’s easier to create content and stick to a routine that’ll aid in growing your account. While content pillars may seem general or vague, they serve as the building blocks for your Instagram reels strategy.

Keep the Content High Quality

One of the biggest mistakes you can make is posting so many videos that it becomes hard to maintain a level of quality. Users scroll through the Instagram reels tab quickly, meaning you ​usually have​​have usually​ a second or less to grab their attention. If your video is filmed with dim lighting, dark backgrounds, or a messy environment, it’s less likely to go viral. Invest in a ring light, a good camera phone, and look presentable in your videos.

Follow Trends

Much like Tik​ ​Tok, Instagram reels follows trends. It’s important to follow trends if you want to keep up with what users are watching on social media. You can find out what’s trending by scrolling through the reels tab for a bit, or by looking at trending sounds. This requires you to stay up to date on social media.

Partner With Influencers

Influencer marketing is a great way to expand your reach and get connected with your target audience. If you want to spice up your reels strategy you can work with influencers to make content with you. You’ll just need to find influencers that fit your brand values and send them products to work with. Their reach and follower count, combined with the Instagram reels algorithm will work in your favor.

Stay Consistent

Staying consistent is essential on Instagram these days. You can’t post and ghost and expect to grow your brand. We recommend posting a minimum of three reels a week for the best results. Anything less than that will put your account on the bottom of the list for your followers.

Keep Hashtags Minimal

Instagram recently announced that you no longer need to use 30 hashtags for your content to be seen. Now, you can use a group of 3-5 for the best results. This strategy works for Instagram reels and feed posts. Find hashtags that are niche and describe your reel and add them to your caption.

Use Catchy Headlines

When you’re editing the text on your reel, use catchy headlines and clear looking text. You don’t want the reel to look too busy and confuse your audience. On Instagram, aesthetics are important and you want to spend the time making a seamless reels experience.

Overall, Instagram reels are a great way to promote your brand as long as you have a set strategy in place. We never recommend posting for the sake of it, and encourage intentional marketing practices for Instagram reels and other social media channels.