Did you know the average consumer has an attention span of fewer than eight seconds? With this data in mind, brands must realize the importance of creating interesting content. However, for some brands, this skill doesn’t come easily. If you’re struggling to prepare interesting content, you’ll want to keep reading.
One of the biggest mistakes we see brands make is not knowing who their target audience is. You should know who you’re trying to reach and everything about them. For example, their purchasing behaviors, where they are on social media, and their hobbies. All of these traits will help you understand the type of content they consume. After all, they’re who you’re creating content for.
Trends come and go on social media, sometimes within days. As a brand, it can be hard to identify which trends are worth hopping on and when it’s too late. We recommend keeping a document or spreadsheet of all social media trends on each platform. This document should be updated frequently so you can ensure you’re never behind.
TikTok especially is the trailblazer for most social media trends you see on each platform. Typically, a trend will start on TikTok and trickle down to Instagram reels, Facebook watch, YouTube shorts, and Pinterest videos. If you’re able to hop on a trend early enough, your chances of your content going viral are higher.
As we all know, video content has become king and photo content is slowly losing its leverage. However, we still recommend having a healthy mixture of both. Video content can be used on every social media platform and will be pushed by the algorithms. We recommend using cameras that have high video quality to increase your chances of going viral.
If you pay attention to the most popular videos on TikTok and Instagram Reels, you’ll notice they have high-quality footage. You’ll also notice they were either trendsetters or early to a popular trend.
It’s surprising how many brands that struggle with content don’t listen to their followers. Not only are most followers very open about the content they want to consume, but they also provide the data. Every social media channel has analytics to help you understand your follower behaviors. You can analyze watch times, engagement rates, and the formats that perform better.
If you want to get answers, don’t be afraid to poll your audience or send them a quick message asking what they want to see. At the end of the day, you really can’t go wrong with listening to your followers. Brands that make assumptions don’t tend to go far with social media.
If even after polling your audience and upgrading your cameras, you’re still struggling, it might be time to hire an expert. Working with a company or individual who knows social media content could work out in your favor. Partnering with influencers with social media knowledge is a great option.
At the end of the day, creating interesting social media content will require knowledge of social media trends, and having a creative eye. These skills come naturally for some, but others need to spend the time to learn.
© Copyright All Rights Reserved DeepDeets
Design By RAWCUT
