Grow Your Small Business with Micro Influencers

If you have a small business, you might be wanting to grow it. There are so many marketing strategies out there, making it hard to choose just one. One strategy in particular that we recommend is influencer marketing. Influencer marketing is a powerful marketing strategy used by small to large businesses. However, we recommend small businesses partners with micro influencers. Much likely, micro-influencers know your audience better than you do. So who are micro-influencers?

Micro Influencers vs. Macro Influencers

We call influencers who have followers less than 100,000 as “Micro influencers”. Those with smaller follower accounts are typically closer to their audience and have a higher engagement rate. Some businesses prefer working with micro influencers and others prefer those with millions of followers. Yet, micro-influencers are much more cost-effective and will be more willing to work with you.

How to Find Micro Influencers

Micro influencers are as easy to find as regular influencers if you know where to look. Your best bet is using niche hashtags and finding accounts similar to bigger influencers. For example, if you want to find a micro influencer that focuses on fashion, consider searching through hashtags related to those terms.

You can also typically find micro influencers by looking locally. Search in tagged locations or hashtags with specific locations. On TikTok, it can be easy to find micro influencers because videos will go viral even with a small following. TikTok and Instagram also make it very easy to navigate through “similar accounts”. Or you can simply let DeepDeets advanced filtering do the work for you! (Coming Soon)

What are the Benefits of Micro Influencers

There are actually more benefits to working with micro influencers than bigger influencers. For starters, they are usually more in tune with what their audience wants. They also tend to have a close relationship with them because they rely on their feedback. Micro influencers will also typically have higher engagement rates because their audience is niche.

Since micro influencers are more involved with their audience, you’re more likely to see results. When an influencer is involved with their audience, engagement and trust is higher which works out best for you. We highly recommend doing your research and monitor how often influencers are promoting products and if they do well.

The Downsides of Working with Micro Influencers

The only downside of working with micro influencers is the fact that they do have smaller accounts. If you’re looking for a way to have the most reach as possible without guaranteed sales, a macro influencer would work best. However, micro influencers are capable of having high reach, so it’s about analyzing their data.

Overall, we highly recommend working with micro influencers if you’re a small business looking to grow. They not only offer so many benefits but are relatively affordable for a small business. As always, we recommend vetting your influencers and require signed agreements. Don’t be afraid to take your time to find the right influencers for your brand. After all, an influencer that aligns perfectly with a brand will have the highest return on investment.