The State of Influencer Marketing

If you’re planning on using influencers for your business, you might want to know the latest status. Times are changing, social media is expanding, and businesses are opening back up, so be ready.

Social Commerce
Social commerce is the process of selling products directly on social media. Social commerce really arises after many businesses were forced to either shut down or move online to stay afloat during 2020-2021. Social commerce is practical because the entire shopping experience, all the way from brand awareness to purchase, takes place on social media. Instagram and Facebook have made this process seamless thanks to their shop features.

Where influencers tie into social commerce is how important influencers are to making social commerce work. Without influencers, the organic reach would not be nearly as high, and businesses would have to work tirelessly to gain trust on social media. Influencers will be the bridge between your business and social commerce.

Long-Term Influencer Relationships
Finding influencers to work with was a tedious process before DeepDeets. If the partnership didn’t work, you’re left having to start all over again. While we recognize the importance of data , it’s also important to build relationships. Now, businesses are focused on long-term relationships with influencers. This will not only save you time, but give their audience the chance to fall in love with your brand.

Micro-Influencers
Gone are the days where only a blue check mark or 250,000 followers landed influencers good brand deals. All throughout 2022 we have seen a rise in micro and nano influencers, but this will continue on strong into 2023. The benefits to working with smaller influencers is you can save a lot more on budget, yet increase your reach. Smaller influencers have a close relationship with their audience, which usually yields a high ROI for business owners.

User-Generated Content
As we’ve seen UGC (user generated content) blew up in popularity and gained a reputation for having a serious ROI. But these days brands are looking to their employees to become their own “influencers”. When an employee shows up on social media as an “influencer” and can rave about their business, it often comes across more genuine. Audiences love to see companies with employees who genuinely love the businesses they work at.

Social Justice
Before 2020, it was rare to see business and influencers speak out on social issues or anything related to politics. However, after the pandemic brought entire countries together, we have since seen this change. Influencers and brands are now indirectly encouraged to speak out on social issues and contribute to a cause. We can expect to see way more transparency on social media, and less information being kept behind closed doors.

While the trends in marketing are always changing, it’s important to remember that these are gradual changes. Most of these have been happening for longer than a year, so it’s crucial to the success of your business to stay up to date on social media at all times.