Hashtags used to be as simple as hashtagging whatever was in your post, but they have become almost like a search engine. Hashtags are available to use on every single social media platform. We highly recommend the use of hashtags in general but also when working with influencers on a campaign.
A hashtag is a word or phrase preceded by the pound symbol. On social media specifically, it’s used as a word to give context to the piece of content being shared. Essentially, it describes what’s happening in the content or what it’s generally about. Hashtags also help make content discoverable on social media, much like keywords on search engines.
Hashtags have been around since 2007, in regards to social media. The pound sign itself has been around for much longer than that, and served a different purpose. Even in the last few years, hashtags have evolved and they are more powerful than ever before.
Influencers often use branded hashtags or niche hashtags for growing their pages and for paid collaborations. You’ll notice influencers use hashtags that end in #partner or #ambassador to signify that they are working with the brand on a collaboration. Influencers rely on hashtags to find people in their niche. Most influencers belong to a specific “category”, and use hashtags.
If you’re working on a collaboration with influencers, you want to create some sort of new hashtag to use for a variety of reasons. For starters, it’ll help keep the influencer posts organized in one place. A hashtag will allow you or your audience to navigate to sponsored posts with ease. Hashtags also make it a fun way to join in on a trend. If you have influencers use a specific hashtag, their audience will want to use it too.
We recommend picking hashtags that are easy to spell and remember. They should also be on brand and related to the campaign or promotion for relevancy.
Hashtags are extremely effective and allow normal users, brands, and influencers to connect on topics or niches. Hashtags can be as simple as #coffee or #coffeeloversinLA. It’s all about how you use them and how specific you want to get. Usually, the more specific the hashtag, the more “niche” it is. When you use smaller hashtags (hashtags with less than 350k posts) you’re increasing your chances to be seen. Hashtags are also an effective way to keep your campaign posts together.
Overall, if you’re looking for a way to increase your brand visibility, and create a “space” for your posts, hashtags are the answer. Luckily, the hashtag algorithms have changed on almost every platform, meaning it’s a lot easier to use and benefit from them now.
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